6 key marketing tips for start ups and rebrands

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There’s a long list of marketing initiatives that need to be executed when starting out or rebranding your company. Growing and nurturing your consumer base is a vital part of increasing revenue and meeting business goals.

The events of 2020 have accelerated the need to navigate the digital arena. When considering where to start, focus on establishing your brand and solidifying your reach.

1. Saturated markets need SEO

Focus on SEO to get ahead of the competition. The market has exploded with new business in every arena. Chances are, your industry is flooded with companies that claim to do the same things that you do. While your brand will be the most significant factor to separate you from the crowd, SEO can assist with the heavy lifting. Instead of trying to compete with the entire industry, you can focus on ranking higher for certain keywords. Search engine optimization not only helps you with your short-term goals it also pays off in the long term.

2. Unfinished websites hurt your user’s experience

Large images and links that go nowhere are hurting your rankings on search engines. Users will come back to a website optimized for their experience. Get a user experience evaluation from us and we’ll help you decrease your bounce rate.

3. Sending newsletters shouldn’t be your only Lead Nurturing tactic.

Email marketing should be specialized and optimized. The people on your email lists should feel like your company is still interested in solving their issues. Segmenting leads and nurturing them according to their interests creates a more viable lead.

4. Go Clean or Go Home

Busy and cluttered websites confuse and discourage new leads to convert. When creating a website you should focus more on how the user will navigate the site and less on non-functional colors and visual elements. More companies are moving to one-page websites to increase their SEO.

5. Website headlines are the heart of SEO

A captivating headline not only engages users it also increases your ranking on search engines. The keywords you use in your headlines help search engines to point viewers in the right direction. Using intellectual words along with emotional words grabs the users attention.

6. Create high-engagement YouTube videos

Videos are one of the most highly converting media tools we have at our disposal. A recent study shows that adding audio/visual marketing to your product or service page can increase revenue by 144%. It’s not enough to just post, keyword, market, and content research is important as well.